When creating logos for business, color selection is an important consideration. As a result, certain colors are inexorably linked to certain businesses and products, which causes concern when other companies attempt to use the same colors in their design. These concerns have led many businesses to dispute usage of certain colors and advertising, as explained by Business Insider.
Red is a frequently used color is business marketing. Coca Cola, McDonald’s, and even Target use the color to distinguish themselves and lend character to advertising campaigns. This isn’t an issue between these three businesses since they all perform different services and provide different products. However, an issue may arise if a restaurant that specialized in selling hamburgers used red to advertise their business or if a store similar to Target also began using its desired color scheme.
Tiffany & Co. is a world-famous gift company known for its luxurious jewelry and other goods. The company is personified by a light blue shade that is used for in-store packaging as well as advertising and decor. The company is so linked to this color that it’s now referred to as Tiffany blue. If it were used by another jewelry company, Tiffany & Co. would have a very strong case for making a cease and desist.
However, not all companies are successful in protecting their trademarked colors. T-Mobile took issue with Endgadget.com its signature magenta color in advertising for mobile devices. The courts didn’t agree with T-Mobile’s assertion that the use of the magenta shade would confuse consumers enough that it would affect T-Mobile’s business success. Because both companies provided different services, they weren’t considered to be in direct competition.